In an episode of Our Planet on Netflix, Sophie Lanfear comes face to face with a walrus.

RSM Watch Strap: About Us

Watch people often refer to watch straps as the shoes of a watch. Just as it’s important for footwear to be comfortable, durable and aesthetically pleasing, the same holds true for watch straps. From the way they look and feel to the way they are made, the right watch strap can make a difference to your timepiece. This, in a nutshell, is our philosophy.

Before we go on about ourselves, you might want to read what others say about us in Fratello watches.

How We Got Started

It all started with an unhealthy passion for utilitarian watch straps, those paired with tool watches. When we couldn’t find purpose-driven straps that were well-made and affordable, we decided to make them ourselves. We started with our version of the herringbone twill watch strap inspired by the military uniforms of World War II. After a year working through prototypes with three different factories, the 11th model finally matched all our requirements.

It’s About the Extra Step. Always.

Regardless of the material, how good a watch strap is depends on how it’s made. Not only do we choose the highest quality nylon, poly-cotton and silk, but we are also meticulous with manufacturing. Through endless back-and-forth, we settle on the best weave patterns, stitching, and quality of hardware so that each part of the strap is top notch.

How We Choose Our Strap Materials

When it comes to poly-cotton watch straps, we worked on finding the right blend so that the strap looks natural and feels soft, but where the eyelets won’t fray easily. As for the reversible silk watch straps, we found and persuaded a master artisan specialized in silk products to work with us. New fastening hardware and adapted weave patterns removed the need for eyelet holes that would have damaged and denatured the silk.

Long Lasting Over Recycled

While using recycled materials is trendy, in our experience, watch straps made of recycled materials tend to be stiffer and harder to work with. Like cheap straps, they won’t have much wrist time and will soon be tossed. Our philosophy is to make straps that are comfortable and robust, lasting for years to come. You will appreciate the gentle signs of wear and tear that slowly accumulate over time, just like you do with your favorite timepiece.

How We Built Our Collections

Our founder is an architect by trade with 20+ years of experience under his belt. In architecture, each project is different with its own set of challenges — terrain, climate, size, and types of buildings that can be at opposite ends of a spectrum. With this in mind, each of our watch strap collections serves a unique purpose. We don’t simply make minor changes and add new colors to existing designs. No. We create new designs, choose novel materials, and develop new manufacturing techniques to transform our ideas into reality.

Priced Without the Compromise

A good looking and well-made watch strap doesn’t have to be expensive. We relentlessly push for excellence in material and manufacturing as far as we think is appropriate in order to sell at a price we deem reasonable. This way, we are fair in affordability while remaining competitive in quality.

How We Serve Our Customers

RSM started because of our own experience as customers. We make it a priority to live up to and go beyond the same expected standards as watch strap creators. As with our products, we provide a customer experience that is personalized, efficient, and user-friendly. We want to help you find a watch strap that best fits you.

What About the Walrus?

It’s a cute animal. More than that, the walrus is an old species with ancestors dating back 14 million years. They are large, live up to 40 years old, and use their tusks to lift sediments from the ocean bed to feed on small mollusks. In other words, they have been around for a long time, live long, and are strong. They embody our watch straps, designed and built to last a long time and accompany you in all of your adventures, big or small.


Buyer’s Reviews

‘Straps looked beautiful and were very good quality. While the straps were too small to fit my husband… the seller was more than gracious to accept our returns for a full refund.’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Null, 1 Dec 2023


‘The quality of this band is really nice and I was very pleased. Bought it for a gift and I know they will love it!’

Vintage Mil Single pass ⭐⭐⭐⭐⭐

DeCel M, USA, 20 Nov 2023


‘Great Strap., good quality and looks the part. Seems durable as well. Really like the bronze hardware’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Thomas M, USA, 27 Oct 2023


‘Super fast shipping, item is high quality and was directly as advertised. Did exactly what I needed to do to remove a Tudor bracelet. Would purchase from seller again!’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Lean, USA, 25 Oct 2023


‘Very nice and well made. The material is thick and has been holding up really well and the buckle is well made and works very nicely. I thoroughly enjoy my watch straps from here and will be purchasing more from here again. Thank you’

X hatch 2 piece ⭐⭐⭐⭐⭐

Null, 29 Sep 2023


‘Perfect for my Seiko Turtle (22mm). Already had one for a Willard (20mm) and these are so comfortable. I’d get another if I could in a 24mm and I’d be completely covered’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Jared S, USA, 28 Sep 2023


‘Great quality. Would recommend’

X hatch 2 piece ⭐⭐⭐⭐⭐

Null, 19 Sep 2023


‘Quality and useful for purpose. Works well with my bracelets’

Springbar Tweezer tool ⭐⭐⭐⭐⭐

Miguel G, USA, 19 Sep 2023


‘Will buy again for sure, great straps, super comfortable!!’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Leonidas L, Greece, 16 Sep 2023


‘Great fit and look. Looks great on my Willard’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Jared S, USA, 12 Sep 2023


‘Arrived in good condition. Strap looked as advertised. If you have a larger wrist check with them on a larger size. I have an 8 inch wrist and they got me a large to accommodate my wrist size. Yiyan was excellent at communication through the purchase. From order questions to final delivery’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

MDJ, USA, 29 Aug 2023


Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Emiliano Sicchero, Italy, 25 Aug 2023


Vintage Military 2 piece ⭐⭐⭐⭐⭐

Chris Crowe, USA, 6 Aug 2023


Herringbone Twill Single Pass ⭐⭐⭐⭐⭐

Christopher Gatz, USA, 5 Aug 2023


‘Items looks amazing and it’s really nice quality.’

Herringbone Twill Single Pass ⭐⭐⭐⭐⭐

Mario Alayon, USA, 3 Aug 2023


‘Shipped fast. Band is very attractive, after about a week of wearing there is slight fraying, especially near the clasp. Otherwise very satisfied.’

Vintage Mil Single Pass ⭐⭐⭐⭐⭐

Apple User, USA, 20 Jun 2023


‘Tutto benissimo, prodotto di ottima qualita! ‘

(‘Everything is fine, high quality product!’)

X hatch ⭐⭐⭐⭐⭐

Massimo, Italy, 14 Jun 2023


‘An aesthetically pleasing and comfortable watch strap. Excellent communication from the seller regarding a shipping issue as well. I would not hesitate to add more straps to my collection from RSM!’

Vintage Mil Single Pass ⭐⭐⭐⭐⭐

Anonymous, USA, 14 Jun 2023


‘C’est parfait la qualite, le service et le suivi. C’est top. Livraison ultra rapide. Merci!’

‘It’s perfect quality, service and follow-up. It’s great. Super fast delivery. Thank you!’

Spring Bar Tweezer Tool ⭐⭐⭐⭐⭐

ARM, France, 13 Jun 2023


‘Good design, though a little expensive. Thought it would be a thicker, more robust strap. Nevertheless a decent strap.’

Vintage Mil Single Pass ⭐⭐⭐⭐⭐

Chris Leach, Vienna Austria, 27 Apr 2023


‘Pretty solid strap. No complaints besides could use a bit more hot glue for similar in the holes to keep them from stretching over time. Will probably ass some myself.’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Ryan Hoff, CA, USA, 8 Apr 2023


‘Good. Unique. Nice quality nato strap. Love it.’

X hatch Single Pass ⭐⭐⭐⭐⭐

H. Seoul Korea, 22 Mar 2023


‘I love it. Love the color especially. It matches great on my CWC just like the seller’s photo.’

Vintage Mil Single Pass ⭐⭐⭐⭐⭐

H. Seoul Korea, 22 Mar 2023


‘Strap will not stay tight.’

Our reply: We realize how the single pass stays tight depends on the size of wrist, weight of the watch and texture of the strap. We have done further tests to know that by using the firm loop, it will keep the strap tight from any of our single pass range. See link

Vintage Mil Single Pass

Cory. USA, 13 Mar 2023


‘Absolutely wonderful watch band.’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

Nicholas Leadbetter, MO USA, 3 Feb 2023


‘This is such a nice, high quality watch band. It was a gift for my husband and he really like it.’

Herringbone Twill Strap ⭐⭐⭐⭐⭐

H. Perham, CT USA, 21 Jan 2023


‘Great, wonderful product. Strong, but flexible strap, exactly as described. Fantastic for my new pilot watch!’

Vintage Mil Single Pass ⭐⭐⭐⭐⭐

C Roberts, GA USA, 24 Dec 2022


‘Well made, very comfortable and looks Amazing! A++’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

C. Nickerson, Colorado USA, 21 Jul 2022


‘Just amazing people to deal with! Had an issue and got it solved immediately! Will buy more!’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

S. Gibb, USA, 11 Jun 2022


‘Very good service and communication on a lovely item! thanks!’

Vintage Mil 2 piece ⭐⭐⭐⭐⭐

J. Sposato, WA USA, 03 Jun 2022


‘Great Strap. I was worried about the hardware, but it is sturdy for now. Fabric was super soft from the start and the pattern looks good. Definitely a game changer. However, it is pricey$$. I do recommend this strap.’

Vintage Mil Single Pass ⭐⭐⭐⭐⭐

John, CA USA, 26 Oct 2021


‘A great product very pleased with the good quality leather case which seems to made with love and care and even dealing with the company and explaining my over payment to the postal. Great product 🙏🙏😇’

W.I.S. Kit ⭐⭐⭐⭐⭐

Derek, Middlesex UK, 9 Sep 2021


‘Great Quality – both the strap and the buckle/ hardware. Super customer support. I was having a problem with attaching to watch – I was sent pictures that explained it to a ‘T’

Herringbone Twill Strap ⭐⭐⭐⭐⭐

John, GA USA, 24 Aug 2021


‘Had to come back for more. Love the look and very comfortable.’

Engraved Stripe Strap ⭐⭐⭐⭐⭐

Surface to Air, CA USA, 21 Oct 2020


‘Quality of strap is phenomenal. Also customer service is really friendly and helpful.’

Engraved Stripe Strap ⭐⭐⭐⭐⭐

Msmid, Ljubljana Slovenia, 20 Oct 2020


‘Shipped and received the item very quickly. Also was made a custom strap per my request. Great communication with the owner as well. The strap looks amazing. The colors are attention grabbing and give off a nice sheen look. It is also very comfortable on my wrist. I have had it on the entire day and have no issues.’

Herringbone Twill Strap ⭐⭐⭐⭐⭐

Surface to Air, CA USA, 08 Aug 2020